Magic Leap is once again in the spotlight with the recent release of new footage shot directly through their Magic Leap technology. The footage in question gives a glimpse of how their Augmented Reality HMD will superimpose 3D virtual objects into a real world environment similar to what's been seen with Microsoft's HoloLens.

 Unlike HoloLens which limits the augmented reality overlay to a small box directly located in front of the users view, Magic Leap is promising a much more immersive experience and claims to seamlessly blend virtual objects into your view of the real world. This may sound a little far fetched and many in the tech community are skeptical and rightfully so. Microsoft made similar claims with their HoloLens technology, with it's shortcoming of a limited FOV only becoming obvious when it was publicly demoed earlier this year.



Those who've been privileged enough to try early versions of the Magic Leap tech claim the hype is real, although they cannot elaborate due to strict non disclosure agreements. What has been seen must show promise as its been sufficient to get google on-board who lead a round of Series B funding back in 2014 that raised $542 million for the Florida based company. Tech news site recode also recently reported that Chinese e-commerce giant Alibaba may be also be planning on investing around $200 million in the tech startup.



A lot is still unknown about the technology that will drive the Magic Leap but we do know it'll use patented Dynamic Digitized Lightfield Signal technology to project images directly onto the retina to give that magical Augmental Reality experience. Whether the HMD will need to be tethered to a PC to provide the processing power needed or will be an all in one HMD like HoloLens is still unknown.

Only time will tell if Magic Leap can make the dream of a seamless AR experience possible and if they can I'm sure it'll change the way we look at the world, hopefully for the better.

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